Zenzero Erboristeria
Design of the LOGO and coordinated graphics for
ZENZERO Erboristeria a herbalist's shop in Prato (Italy).
Design and graphics: Ilaria Lazzaroni
Copywriter: Francesca Guidi
The basic design of the logo developed from the shape of the ginger's rhizome, simplified and weirdly colored or rotated.
Eventually the logo got also eyes and small feet and begun to wander around the project with a mysterious friend similar to a bulb with a sprout on his head... they are ZEN & ZERO the mascottes of the shop.
We also developed the ad campaign for the opening of the shop:"ZENZERO, torna alle radici!" (Zenzero, Back to the roots!)